Tuesday, January 26, 2016

PRICING YOUR BOOK - WATCH WHAT THE BIG BOYS & GIRLS DO

PRICING YOUR BOOK – WATCH WHAT THE BIG BOYS AND GIRLS DO

My favorite tip to self-publishing writers is: watch what the Big Boys & Girls do.  If you want to see how something is done, open up a book published by one of the heavy-duty publishing houses and take a look. 
But that doesn't just apply to the text and cover of a book, writer friends.  You should also check out BB&G logic and experience when deciding on what to charge for your book. 
Think: 
  • Ever once see a major publishing house release a book at 99 cents? 
NEVER!!
  • Ever see a Stephen King or Anne Rice or Robert Ludlum book go on "sale" for 99 cents? 
NEVER!!
  • Ever see a major publishing house release a BOX SET of Harry Potter books for 99 cents? 
NEVER EVER!!
  • Ever see a major publishing house release a book for FREE?
NEVER!!

So why would you?  If you cannot see yourself charging at least $5 for a novel that you spent months to write and perfect, you should start asking yourself why.  Do you not have confidence in your work? 
If that is the case, then get someone else's opinion (who will be brutally honest) and ask them to compare the quality of your work to a (Big Boys & Girls) author in your genre. The person doesn't have to like the genre, or even like the story, just give you an objective opinion concerning the book's quality and marketability as compared to best-selling authors.
If your work is comparable in quality to books by the Big Boys & Girls, then you should be charging equivalent prices. 
Stop cheating yourself. Stop cheating the self-publishing industry.  The Big Boys & Girls never do.  Why should you? 

1 comment:

  1. I've occasionally put my books on sale for .99. However, all but one of my books are priced at 2.99. Since they're e-books, should I still be charging at least $5 per book? Or would that be for a paperback edition?

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